Supporting the Groundswell

Chapter 8 of Groundswell: Winning in a World Transformed by Social Technologies focused on using platforms that allow users to communicate with and enable each other (Li & Bernoff, 2011, pp. 153-177). The authors tout that this is a fabulous way to save money on support, partially because it reduces the number of calls made and partially […]

https://katiespencerblog.wordpress.com/2016/03/25/supporting-the-groundswell/

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